Over the last year, national field partners were funded to conduct get-out-the-count messaging research to identify messages that resonate with historically hard-to-count communities.

The 2010 Census missed over 2 million young children, most of which were left off the form by families who responded. In this webinar, Deborah Stein from the Partnership For America’s Children and Celinda Lake from Lake Research Partners report on findings identifying why families have left children in their households off in the past. They also discuss effective messaging from the research to ensure young children are not missed in 2020.