In 2020, the Decennial Census count of young children nationally was 5.4% below the true number. It is time to make sure we count all our children in every census and represent them accurately in the reported data.

The Challenge:
In 2020, the Decennial Census count of young children was 5.4% lower than the accurate count. This trend has been worsening since 1980, while the count of adults have become more accurate. Research indicates nearly one in five parents and caregivers are uncertain about including their young child on the census form.
The Impact:
Census data determines legislative seats and federal funding for child and family programs, guides new school and store locations, and evaluates community health and prosperity.
The Solution:
Promote full inclusion of young children in the census, collaborate for better counting methods, and identify persuasive family messages. Our coalition will advance 2030 Census readiness through advocacy and inform stakeholders of its importance to child and family support.
Our Vision:
All children will be included in census and demographic surveys to ensure accurate representation. This enables the proper allocation of civil servants and federal funding, supports programs for children and families, and allows state and local policymakers to manage services effectively based on precise data.
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The Count all Kids Campaign

The Count All Kids Campaign is a public outreach effort comprised of advocates, state and local policymakers, complete count committees, service providers, and other stakeholders interested in improving the count of young children in the census and demographic surveys.

We work to persuade families with young children to fill out the census questionnaire and make sure they include all their children. We also partner with the Census Bureau to ensure that every child is counted and data accurately represents children.

CENSUS RESOURCES

OUTREACH & ADVOCACY

Discover resources to inform, inspire, and update advocates with the information needed to ensure that young children are included on the census form.

Data Analysis & Accuracy

Explore suggestions to enhance the accuracy of data that influence programs, funding, and research for the well-being of children.

BLOGS & Webinars

View recent updates about the census from national and state-level experts, and stay updated with topical webinars.

Join the Count All Kids COALITION

In 2020, the Decennial Census count of young children nationally was 5.4% lower than the accurate count. We understand that because young children are often missed for different reasons than adults, we need a different strategy for counting young children.

It is time to make sure we count all our children in every census and represent them accurately in data.

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